Registration is now open · Cohort 1
Your English was never the problem.
Your voice at work is a habit — and it can be rebuilt.
Habtamu Heyi coaches skilled immigrants to be heard at work — 90 days of daily AI practice plus live 1:1 coaching. Every role he has held, from university VP to podcaster to youth counselor, was built on communication first.
Coached by
Where do you want to start?
Every path begins with one short demo call. No forms to guess at, no course to binge.
Practice daily with your AI coach
10–15 minutes a day, out loud, on real work moments. It hears you, corrects you mid-sentence, and hands you the stronger line.
See how it works →Coach with me, live
Weekly 1:1 Zoom coaching. Your actual interview, your actual manager, your actual promotion conversation — rehearsed with someone who made this exact climb.
See coaching options →Prepare for one specific job
Interview Intensive: mock interviews for your real target role, a story bank in your own voice, and delivery training before the day.
Request a demo call →Look inside a session
This is the actual practice loop.
You speak out loud. The coach plays your manager, your interviewer, your teammate — and when a sentence gives away your uncertainty, it stops and shows you the line a senior person would have used instead.
Then you say it again. The score moves. That’s the whole trick — not lessons about English, but reps on the exact sentences your career runs on.
Speak in Amharic, French, Spanish — anything. You get English back.
Say it better
“We’re on track — I’ll have it in your hands Thursday.”
- Hedging: “I think maybe” + “if that is okay” reads as asking permission.
- Structure: Lead with the status, then the date. Managers listen for the date.
“Your present voice is a learned voice. It is the voice of your habit — and habits can be rebuilt.”
Habtamu Heyi
The gap nobody talks about
You didn't come here without skill. You came with discipline, technical ability and a work ethic most people can't match.
But somewhere between the job interview and the team meeting, something else decided your ceiling: not your competence — your confidence to speak, your fluency in workplace English, and the unwritten rules of American corporate culture nobody ever explained.
It's not a grammar problem. Grammar apps won't fix it. It's not a "just be more confident" problem either. It's a trained skill you haven't drilled yet — and that's exactly what HWIA Coach is built to close.
Habtamu Heyi
Communication & leadership coach.
VP of Computing & Mathematics, ORU.
Fortune 1 tech & IT operations background.
Why me
Hi, I'm Habtamu.
I didn't become Vice President of Computing and Mathematics at ORU, build Prayfornations, grow a podcast and social media platform, or counsel teenagers at Christian Chapel Tulsa because I was the most technical person in every room. I got those doors open because I learned to communicate — across cultures, on camera, in a classroom, in a crisis, and in rooms where I was the only one who looked like me.
My foundation was built in Fortune 1 tech and IT networking operations: four years of solving real problems, supporting teams, and learning that the person who can explain a solution clearly becomes the person everyone trusts. That combination — deep technical work and communication that makes it land — is exactly what I bring into coaching.
As the founder of GlobalTalentStoryBridge, I have spent years helping global talent translate their real ability into words that hiring managers, executives, and teams actually hear. I have seen the same pattern over and over: the skill is already there. The missing piece is the voice that carries it.
HWIA Coach is the program I wish someone had handed me at the start — not an English class, but a communication gym for the moments that decide your career.
If they can hear you clearly, they can trust you. If they trust you, they promote you.
How it works — the 90-day arc
Not a feature list. A measurable transformation, in three phases — each one standing taller than the last.
Days 1–30
Foundation
Stop freezing.
Daily 10–15 minute practice on real moments: manager check-ins, shift handoffs, everyday work talk. Clarity training aimed at being understood — not at sounding like someone you're not.
Days 31–60
Culture Fluency
Own the room.
Disagree respectfully. Ask for scope. Give updates that sound senior. Plus the specific gap between how you were taught to speak and what this workplace rewards.
Days 61–90
Interview & Leadership
Land it. Lead it.
Mock interviews for your actual target role, a personal story bank built with your coach, and delivery training: pace, pauses, presence.
Duolingo teaches English. This trains your voice at work.
Every session starts with a moment from your career — never a rule.
Interview Coach
Name the job, the company, the level. Your coach becomes the hiring manager, asks the real follow-ups, then scores structure, confidence and impact.
Workplace Coach
Give an update. Disagree with your manager. Hand off a shift. You speak out loud and get the stronger sentence you could have said instead.
Culture Bridge
The unwritten rules nobody sat you down and explained — where your home culture's norms and the American workplace quietly disagree.
What people say on the demo call
Cohort 1 is still forming, so there are no student testimonials to show you yet — and I'd rather not invent any. These are the sentences that come up on almost every call.
“I had the answer. The meeting moved on before I could say it.”
“My manager asks someone else to present my own work.”
“I've been here four years. People I trained got promoted past me.”
“I know I'm good at this job. I just can't make anyone hear it.”
Every day: your AI coach
Always available. It adapts to how you actually speak — your hesitation, your tone, your level — and gives you feedback on delivery, not just grammar. Your progress is visible every single day.
When it matters most: a real human
Weekly live coaching with someone who has done this exact climb. Real accountability. Real feedback on your actual voice. Real preparation before your actual interview.
AI coaching every day. Human coaching when it matters most.
The Cue Lab · included in the program
People don't judge your grammar. They read your cues.
Six strategic short courses on the signals that decide how you're rated: what your body says before you speak, why your voice gets heard as unsure, the words that make people lean in, holding your point when someone interrupts, being genuinely liked, and decoding the feedback Americans don't say out loud. Every cue is taught the same way — the move, the psychology behind it, and the mistake most people make.
First seven seconds
Warmth and competence before a word
Vocal authority
Land your endings, stop the rising tone
Hooks
Make them lean in on sentence one
Presence under pressure
Interrupted, challenged, still in the room
Likability
Be the person people want in the room
Reading the room
'Interesting' means not convinced
So you always know where you stand
Every day is decided for you. Nothing is a guess.
Open the app
It tells you: day X of 90, your chapter, and the one scene to do today.
Warm up, 2 minutes
Shadow the American pace, then a written brief on why today's scene matters.
Practice out loud
10 exchanges with a live counter and a clock. The coach says when it's wrapping up.
See the proof
Your score, one rewrite, your cue habits, and exactly what unlocks next.
Premium · paid separately
Done by hand, one to one
Resume review & rewrite
Your resume is a communication problem, not a formatting problem. Every bullet rewritten as action, scope and result — plus a recorded read-through of how a hiring manager actually scans it. From $75.
Personal development coaching
Communication is downstream of identity. Confidence, habits, direction and honest accountability with someone who has counseled and taught for years. From $120.
This is not an open app
HWIA Coach isn't something you download and log into. It's a program you're accepted into.
We keep it gated on purpose — a short demo call, where we talk about where you are and where you want to be — because this only works if the people inside it are serious, and because you deserve real coaching, not a crowded app nobody's paying attention to.
Request your demoBring someone with you
If HWIA Coach helps you, the next person you think of is probably someone in the same position you were in six months ago. When you refer someone and they join, you both benefit — automatically, no forms to fill out. Because the people who trust this program most are the ones who hear about it from someone they already trust.
Referral details revealed after enrollment.
Not ready to apply? Ask first.
This is a real program with real coaching. If you want to know whether it's the right fit, send a text or call — I read and answer every one.
You've already done the hard part — showing up every day, doing the work, being reliable. The only thing left is being heard.
Request your demo90 days. Real coaching. A voice that gets you in the room — and keeps you there.